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HomeFilmIF: The Audiences Enjoyed it, but The Critics Did Not

IF: The Audiences Enjoyed it, but The Critics Did Not

We may all recall the times when we would gather in a room and converse with the fictitious companions who helped us endure the heavy burdens of childhood. But how did our “Imaginary Friends” ultimately vanish from our existence, and what happened to them? What happens if we find that they continue to wait for our summons with eagerness? “John Krasinski,” the writer, producer, and director of  IF, endeavours to convey an ambiguous story in a live-action animated fantasy comedy film, where the “why” and “how” become lost like imaginary friends of the narrative.

Twelve-year-old  Bea, played by Cailey Presely Fleming of “Star Wars: The Force Awakens,” is the main character of IF, who starts to see some unfamiliar creatures around her grandmother’s flat in New York City while her father waits for the surgery in the same hospital where her mother died of cancer years earlier. American actor-director John Kraisinski’s IF may have a powerful intention to resurrect a story of benevolent childhood features that have faded over time, but unfortunately, its lack of a rich plot renders it a shallow Hollywood entertaining movie that merely occupies a lazy weekend, failing to meet the needs of both children who seek amusement and parents or adults who seek to understand the meaning of childhood or maturity.

What is the purpose of IF? This is the primary challenge that the director may be unable to effectively address. A group of illusory friends in a cramped flat, known as kids in a wide variety of shapes and names, are desperately searching for their parents after they have grown up. Bea is joining the army to find out about grown-up children who lost their imagination. Blue, the plump purple doll with Steven Carell’s voice and a cheerful demeanour, may evoke a sense of childhood nostalgia, but his journey to discover his true identity fails to hold the same level of fascination. We never discover the bond between Blue and the grown man, just as we never see the rest of the characters, such as “Unicorn, Marshmallow,” or other strange ones. We can compare these characters to those in Toy Story, but IF suffers from a flaw: a lack of coherence that prevents us from reaching the narrative’s core, as if there is no vivid core.

Do imaginary friends serve to awaken our inner child, or do they serve as a reminder of the child we often overlook due to social, cultural, or economic pressures? The ladybird named Blossom, with the voice of Phoebe Waller-Bridge, seems to do her job properly and reminds Bea’s grandma of the so-called beneficial days of youth and dancing time. However, this imaginary friend’s functionality in old age lacks depth, potentially evoking a schizoid interpretation akin to seeing invisible creatures and conversing with them in a fantasy realm.

Despite its flaws, the film attempts to create moments of lighthearted connection, highlighting the blessings of belief and the miraculous moments of a child experiencing the world. Sigmund Freud, the founder of psychoanalysis, believes that we are all children who never became adults but just learned how to control our sensations according to society’s code. If John Krasinski intended to achieve this goal, his attempts to do so failed in the various directions he spontaneously pursued. It would be more beneficial for him to concentrate on Bea, a girl grappling with trauma and separating from her inner child, rather than attempting to locate the other imaginary friends.

The animated characters that accompany Bea and her friend Cal have a well-designed and believable combination, and IF successfully stirs our emotions by addressing a deep-seated issue that life’s challenges have overlooked. However, the film fails to fully realise the idea of storytelling power, which consistently reflects the history of exceptional human abilities. Meanwhile, the vibrant colours of IF symbolise the captivating world of childhood imagination. By adopting a safe and comfortable narrative for children, John Krasinski invites children and their parents to enjoy a warmhearted film that reminds them of their true selves.

As of June 21, 2024, IF has grossed $104.6 million in the United States and Canada and $72.6 million in the other territories, for a worldwide total of $177.2 million. Paramount insiders have declared that IF’s performance is a triumph for original content, saying that it is one of the most impressive openings for a live-action PG original title. Critics criticised the film, but audiences rewarded it with an A CinemaScore and robust exits, essential components for a lengthy run and word-of-mouth as children begin their summer vacation.

 

 

 

© 2020-2024. UniversalCinema Mag.

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